May 20, 2013
Using B2B Social Media to Create a Brand-Building Customer Experience

See on Scoop.it - CMO Smarts

As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers.

See on windmillnetworking.com

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May 18, 2013
ROI Revealed for Customer Experience Strategy

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May 18, 2013
5 Reasons it Pays to Have Passionate Brand Advocates

A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many executives (maybe you?) still question the value of branding,…

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Filed under: brand advocate brand awareness brand value branding 
May 7, 2013
The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

See on Scoop.it - CMO Smarts

Marketing Strategy - As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the omni-channel experience. Here’s how, by embracing this approach, two brands significantly …

See on marketingprofs.com

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May 6, 2013
Demystifying How Facebook’s EdgeRank Algorithm Works [INFOGRAPHIC]

See on Scoop.it - social smarts

Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users’ News Feeds.

Joellyn Sargent’s insight:

Mystery solved!


See on blog.hubspot.com

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May 1, 2013
Twitter Advertising: Introducing Keyword Targeting in Timelines

See on Scoop.it - social smarts

Share and discover what’s happening right now, anywhere in the world.

See on advertising.twitter.com

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April 29, 2013
What A Dead Squirrel Taught Me About Value Pricing

See on Scoop.it - b2b marketing

Many companies worry about the commoditization of their offerings and their inability to justify premium pricingbut if you figure out how to take care…

See on fastcompany.com

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April 26, 2013
A Facebook Fan Is Worth $174, Researcher Says

See on Scoop.it - social smarts

How much is a Facebook fan worth to a brand? The answer is $174, according to one recent study.

See on mashable.com

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April 25, 2013
Why It Pays to Know Your CustomersHow well do you know your customers? If you’re like most executives, you probably feel that you…View Post

Why It Pays to Know Your Customers

How well do you know your customers?

If you’re like most executives, you probably feel that you…

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April 22, 2013
10 Steps to a Remarkable Company Culture

See on Scoop.it - Entrepreneurs Marketing Scoop

Sure, you want your company to be a great place to work. Here’s how to do it, starting today.

Joellyn Sargent’s insight:

Excellent list. It is especially valuable to remind people that a standout culture can increase margins. The right culture not only makes employees happy and more productive, it also contributes to brand equity and builds the bottom line. 


See on inc.com

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