BrandSprout

ROI Revealed for Customer Experience Strategy

Sat, 18 May 2013 20:12:17 -0400

See on Scoop.it - CMO Smarts

See on peppersandrogersgroup.com

5 Reasons it Pays to Have Passionate Brand Advocates

Sat, 18 May 2013 15:09:42 -0400

A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many executives (maybe you?) still question the value of branding,…

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The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

Tue, 07 May 2013 15:22:08 -0400

See on Scoop.it - CMO Smarts

Marketing Strategy - As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the omni-channel experience. Here’s how, by embracing this approach, two brands significantly …

See on marketingprofs.com

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Mon, 06 May 2013 12:08:17 -0400

See on Scoop.it - social smarts

Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users’ News Feeds.

Joellyn Sargent’s insight:

Mystery solved!

See on blog.hubspot.com

Twitter Advertising: Introducing Keyword Targeting in Timelines

Wed, 01 May 2013 08:55:15 -0400

See on Scoop.it - social smarts

Share and discover what’s happening right now, anywhere in the world.

See on advertising.twitter.com

What A Dead Squirrel Taught Me About Value Pricing

Mon, 29 Apr 2013 08:59:27 -0400

See on Scoop.it - b2b marketing

Many companies worry about the commoditization of their offerings and their inability to justify premium pricingbut if you figure out how to take care…

See on fastcompany.com

A Facebook Fan Is Worth $174, Researcher Says

Fri, 26 Apr 2013 14:52:05 -0400

See on Scoop.it - social smarts

How much is a Facebook fan worth to a brand? The answer is $174, according to one recent study.

See on mashable.com

Why It Pays to Know Your CustomersHow well do you know your...

Thu, 25 Apr 2013 10:55:34 -0400

Why It Pays to Know Your Customers

How well do you know your customers?
If you’re like most executives, you probably feel that you…

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10 Steps to a Remarkable Company Culture

Mon, 22 Apr 2013 10:43:00 -0400

See on Scoop.it - Entrepreneurs Marketing Scoop

Sure, you want your company to be a great place to work. Here’s how to do it, starting today.

Joellyn Sargent’s insight:

Excellent list. It is especially valuable to remind people that a standout culture can increase margins. The right culture not only makes employees happy and more productive, it also contributes to brand equity and builds the bottom line.

See on inc.com

Richard Branson’s 7 Secrets To Social Media | CEO.com

Fri, 19 Apr 2013 07:43:06 -0400

See on Scoop.it - social smarts

See on ceo.com

Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand

Mon, 15 Apr 2013 16:37:15 -0400

See on Scoop.it - social smarts

Here are a few quick spring cleaning tips to keep your B2B brand in tip-top shape. Take stock of all the online profiles, make sure they are up to date.

See on windmillnetworking.com

Combined Digital and Traditional Marketing Work Best

Mon, 15 Apr 2013 08:38:30 -0400

See on Scoop.it - Marketing Scoop

See on techjournal.org

Design a Business Card That Won’t Get Thrown Away

Fri, 12 Apr 2013 09:10:51 -0400

See on Scoop.it - Marketing Scoop

Sometimes the key to standing out can be having something different. With all of the business card options out there, it’s difficult to decide what will work best for you. So, what route to take?

See on designshack.net

Mind Your MissionI just returned from a strategy workshop in New...

Thu, 11 Apr 2013 10:50:36 -0400

Mind Your Mission

I just returned from a strategy workshop in New York City with the iconic Dr. Alan Weiss. During…

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What Riding an Elephant Taught Me About Leadership

Thu, 11 Apr 2013 10:06:43 -0400

See on Scoop.it - Entrepreneurs Marketing Scoop

No, really. There’s a business lesson here. Blinds.com CEO Jay Steinfeld reflects on a recent trip to Thailand.

See on inc.com

Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

Wed, 10 Apr 2013 09:06:46 -0400

See on Scoop.it - Entrepreneurs Marketing Scoop

Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.

See on mckinseyquarterly.com

4 Ways to Get a New Employee Off to the Perfect Start

Fri, 05 Apr 2013 09:55:24 -0400

See on Scoop.it - Entrepreneurs Marketing Scoop

That interview you had right before you made the job offer? It’s not enough. Here are four things you must do on a new hire’s first day.

See on inc.com

The Fallacy of Customer Delight If you’re at all concerned with...

Thu, 04 Apr 2013 10:56:36 -0400

The Fallacy of Customer Delight

If you’re at all concerned with your customer experience, I’m sure you’ve heard (or read) about…

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Decision making for the indecisive

Tue, 02 Apr 2013 19:14:58 -0400

See on Scoop.it - Entrepreneurs Marketing Scoop

Authors Chip and Dan Heath offer research (and a few magic tricks) for how you can make better decisions.

See on washingtonpost.com

Joey Sargent of BrandSprout Launches HowBizGrows for Small Business

Tue, 02 Apr 2013 12:09:04 -0400

See on Scoop.it - Entrepreneurs Marketing Scoop

BrandSprout introduces HowBizGrows.com. The small business site contains valuable tips and resources for business owners seeking a path to profitable growth.

See on brandsproutadvisors.com